Operating Theatre Equipment

PROJECT TYPE – Virtual Showroom
PARTNER – Brandon Medical ltd., UK

Embedded video within real screens in immersive training with Insites

For international businesses with factories or showrooms in remote locations, attracting customers can be challenging. Shipping equipment to global trade shows may also be costly.
Brandon Medical, a UK leader in medical technology specializing in operating theatre lighting, demonstrates the value of offering detailed online information or virtual experiences. These solutions provide customers with a clear understanding of what to expect, eliminating the need for travel and enhancing convenience.

Media

Brief

Features

Process

Aim:

To develop an online experience of Brandon Medical's operating theatre showroom in Yorkshire, UK, that not only entices people to visit but also provides them with comprehensive information without the need for an in-person visit.

Challenge:

Showcase a variety of equipment that operates across multiple phases in diverse settings, including the ability to adjust lighting, reposition equipment, and modify the content displayed on video screens.

Solution:

  • Interactive 360° Virtual Tour: Create a high-quality, interactive virtual tour of the showroom that allows users to explore different areas, such as the operating theatre setup, medical equipment. Include clickable hotspots for additional information on specific products or features.
  • High-Resolution Images & Videos: Provide close-up images and videos of the equipment in action, with a focus on the details that matter most to healthcare professionals. Make sure all visuals are clear and high-quality to highlight the precision and features of the products.
  • Infographics & Animation: Use infographics or animations to explain how certain equipment works or the benefits it offers in a medical setting. These could help clarify complex concepts or demonstrate equipment in motion.

Complex Animations

The animations in this project showcase a vast range of possibilities for positioning the lighting, video screens and medical equipment. Everything is ceiling-mounted but can be adjusted to nearly any position within the room.

Lighting Modes

Changing between different lighting set ups is a very important thing during operation or in the preparation. To probably clean the room you need as much light as possible. But when working on blood vessels blue or green light is optimum. To demonstrate this, we shot every point of view in all the lighting set ups so that you could phase between them by clicking a button on the menu.

Embedded Screens

A modern operating theatre features various video screens and computer displays that must be repositioned during operations to provide the team with optimal viewing angles. To effectively demonstrate this, we integrated live video feeds sourced directly from YouTube and other provided videos into the displays, offering a realistic representation of what would appear on the screens during a procedure.

Location

Brandon Medical's showroom is located just outside Leeds, in the picturesque county of Yorkshire, UK. While the area is undeniably beautiful, it can be somewhat challenging to access for international visitors. The nearest major airport is in Manchester, which highlights the practicality of creating a virtual showroom to ensure broader accessibility.

Team

Brandon Medical is a remarkable UK success story in the field of medical technology, specializing in advanced lighting systems for operating theatres. The company was founded by Graham and Adrian Hall, with the project led by Marketing Manager Christina Hooley.

 

 

Article

The shoot was one of the most challenging we've ever undertaken. The extensive animations and multiple alternative views, combined with shooting under various lighting setups, made it a highly complex and demanding process. 
In the end, the result appears simple, but it is the outcome of meticulous planning and carefully organizing the required shots.

CASE STUDIES

Dangerous Goods Vehicle

Dangerous Goods Vehicle
Insite Training
TÜV Süd Academy

Heating Vessels

Heating Vessels
Insite Training
TÜV Süd Academy

Space Era

Space Era
Invision (AR) Marketing
Iiterate Technologies

Vizona, Ansorg, Visplay

Vizona, Ansorg, Visplay
360º Video
Vitra / mac. brand spaces

VW Caddy 5

VW Caddy 5
Insite Training
VW Commercial Vehicles / Wollmann Consulting

VW Customer Center

VW Customer Center
Insite Marketing
VW Commercial Vehicles / Wollmann Consulting

Zoonoses Conference 2021

Zoonoses Conference 2021
Insite Event
Orgalution