VW Kunden Center – Virtual Visit

Client: Volkswagen Nutzfahrzeuge / Wollmann Consulting GmbH

Location: Hanover, Germany

When you buy a brand-new VW Caddy, California or an ID Buzz you want to experience that first moment in a special way. Volkswagen Commercial Vehicles has turned the delivery centre (next to the factory) in Hanover, into a place where customers can make a great experience of picking up their car. It includes a museum, gift shop, a range of different cafés and restaurants. If you’re buying a camping vehicle, you can even spend the night to test out the vehicle before you drive off the next morning.

A groundbreaking Insite packed with new features

This project focused on marketing space and encouraging people to come and pick their cars up in person rather than being delivered. It’s hosted within the Volkswagen commercial vehicles website. This requires that it sits with in the branding and also the functionality of Volkswagen’s Web Presence

All
Mobile
Lifestyle
Privacy
Custom UI
Text & Media

VWCC-iPhone-Screen-04 — Checkout with family and video background.

In this shot, you can see that the family has been photographed within the 360 image. For the purposes of privacy, the two children's faces have been obscured in post production.

VWCC-Screens_01 — Comparison of embedded screens

In this example you can see the screen that was shot in the location then has had digital information added it later so that a video can play on demand. Notice that reflections have been added back in order to make the screen look much more realistic than just laying the image over.

VWCC-iPhone-Screen-01 — Information panel with multiple pages and slideshow

This information panel office The offers the possibility to look for further information by clicking on the next page. Or by loading an external webpage in the embedded link. Also, if you click on the image, you will see a slideshow gallery. The text formatting is fully branded to the Volkswagen specific styling including indents and line breaks.

Insite Highlights

The project includes a high number of advanced features. The use of avatar hosts has been refined to a high degree. There are also numerous embedded TV screens which feature either still or video content. Animations are also important, especially for the revelation of the new vehicle in the delivery area.